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Is working in the sales and distribution department, or supervising it, in a company that produces soap and deodorants and uses artists and singers in its advertisements, unlawful (haram)?

1 min readAlso available in العربية

The use of artists and singers in advertisements promotes and publicizes them among people, and this has detrimental effects on the morals and values of society, which should be based on the exclusion of corrupt individuals. If these advertisements include images of women where their awrah (private parts) and allurements are displayed, the matter becomes even more serious. Allah Almighty says: "And cooperate in righteousness and piety, but do not cooperate in sin and aggression." Therefore, if you are responsible for these advertisements, it is not permissible for you to authorize or create them. However, if you are not responsible, then there is no harm in your work.

Summarized from the full answer at Ftawy · reviewed Sep 2, 2026

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