Is working in the sales and distribution department, or supervising it, in a company that produces soap and deodorants and uses artists and singers in its advertisements, unlawful (haram)?
The use of artists and singers in advertisements promotes and publicizes them among people, and this has detrimental effects on the morals and values of society, which should be based on the exclusion of corrupt individuals. If these advertisements include images of women where their awrah (private parts) and allurements are displayed, the matter becomes even more serious. Allah Almighty says: "And cooperate in righteousness and piety, but do not cooperate in sin and aggression." Therefore, if you are responsible for these advertisements, it is not permissible for you to authorize or create them. However, if you are not responsible, then there is no harm in your work.
Summary from Ftawy's records · added here
Reviewed by El Fatwa's sharia committee.
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Where this answer came from
- Source platform
- Ftawy
- Original fatwa ID
- 77517
- Added here
- . This is when the answer was added to El Fatwa, not the fatwa's date.
- Text
- Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
- Read the full ruling
- Read the full answer on Ftawy