What is the ruling on men using skin-purifying and softening creams, as well as skin-lightening and brightening creams?

A man does not appear to need to use skin softening and whitening creams, as this is a matter for women and their concern for adornment. It is feared that a man who does so may fall under the threat against those who imitate women. Therefore, it is safer and more pious to avoid this, especially skin whitening creams.