Is the aforementioned percentage permissible in return for assisting merchants in increasing their sales on e-commerce applications, which is done by paying an amount to purchase a merchant's product without receiving it, and then reclaiming the amount with a 20% commission?
Source: FtawySummary from Ftawy's records · added here Sep 2, 2026
What the questioner referred to as assisting the merchant in increasing his sales percentage is, in reality, deception of the shoppers. It creates the illusion through these numerous fake sales that the product is popular and that people are eagerly buying from this merchant in large numbers. This elevates the online rating through deceit and fraud. Therefore, this method is not permissible, and it is not permissible to take a fee for it.
Summary from Ftawy's records · added here
Reviewed by El Fatwa's sharia committee.
Read the full answer on Ftawyhttps://ftawy.com/en/questions/195328
Where this answer came from
- Source platform
- Ftawy
- Original fatwa ID
- 195328
- Added here
- . This is when the answer was added to El Fatwa, not the fatwa's date.
- Text
- Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
- Read the full ruling
- Read the full answer on Ftawy