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The question

Is it permissible to organize a cultural competition to increase sales, where participation is open to anyone who buys a certain quantity of goods, and what are the Islamic legal conditions for such competitions?

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Source: FtawySummary from Ftawy's records · added here Sep 2, 20261 min readAlso available in العربية
The answer

Permissible cultural competitions that increase a Muslim's understanding (fiqh) or beneficial knowledge, or enhance their intelligence, are allowed. It is permissible to receive prizes from them, provided that the prizes are from a donor whose aim is to motivate competitors to learn. However, if the prize provider intends commercial profit, then the competition becomes a form of gambling (qimar), especially if participation requires purchasing a certain quantity that the participant does not need, for whoever enters it will either gain or lose.

Summary from Ftawy's records · added here

Reviewed by El Fatwa's sharia committee.

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Source platform
Ftawy
Original fatwa ID
74182
Added here
. This is when the answer was added to El Fatwa, not the fatwa's date.
Text
Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
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Read the full answer on Ftawy