Is it permissible to announce to customers that a portion of the product's price will go to the poor and needy, with the intention of encouraging them to buy, and with the genuine intention of donating?
Source: FtawySummary from Ftawy's records · added here Sep 2, 2026
The reward of a merchant is determined by their primary intention. If the primary intention is to donate to the poor, and promoting the merchandise is secondary to that, then they will have a reward according to their intention, for the Prophet (peace be upon him) said: "Deeds are only by intentions, and every person will have what they intended." However, if their primary purpose is to sell and promote their merchandise, then they will only have what they intended.
Summary from Ftawy's records · added here
Reviewed by El Fatwa's sharia committee.
Read the full answer on Ftawyhttps://ftawy.com/en/questions/184455
Where this answer came from
- Source platform
- Ftawy
- Original fatwa ID
- 184455
- Added here
- . This is when the answer was added to El Fatwa, not the fatwa's date.
- Text
- Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
- Read the full ruling
- Read the full answer on Ftawy