What is the ruling on using the word "magic" (سحر) in naming things, such as a book titled "The Magical Personality" (الشخصية الساحرة), knowing that the author of the book is a committed man from the Sunnis who utilizes Quranic verses and Hadith in his social topics?

It appears there is no harm in describing a writer's style as highly influential and captivating to people's hearts, and this is supported by the Prophet's (peace be upon him) saying: "Indeed, some eloquence is magic." It is better for a speaker to be careful with their words and only say what they are sure is sound.