What is the ruling on the campaigns prevalent on social media platforms, and what is the ruling on saying: "We will gift the Prophet Muhammad (peace be upon him) 1000 prayers"?
What is published on social media campaigns that encourage obedience and promote good deeds, if free from innovation (bid'ah), is permissible and falls under the category of mutual assistance in righteousness and piety. However, anything that includes innovation (bid'ah) is not permissible to participate in or disseminate, as it constitutes cooperation in sin and aggression, given that aggression has been interpreted as innovation. Sending a message that encourages invoking blessings upon the Prophet, peace and blessings be upon him, is a form of cooperation in obedience.
Summarized from the full answer at Ftawy · reviewed Sep 2, 2026
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