Would a graphic designer and advertiser be sinful if they created an advertisement for non-Muslim clients that was then used in a way that displeases Allah, knowing that the designer only accepts what they deem permissible and is unaware of how their affairs are conducted? Is it permissible to design websites that include icons or buttons enabling sales via Visa and MasterCard? What is the ruling on using photographic images of men and children for advertising purposes?
The ruling on designing an advertisement for an institution depends on its activities. If the majority of its activities are prohibited, then it is not permissible. However, if it includes some prohibited elements without them being predominant, then it is permissible. There is no objection to designing websites that include icons for Visa payments. The use of photographic images is a matter of dispute among contemporary scholars, and it is better to avoid it.
Summarized from the full answer at Ftawy · reviewed Sep 2, 2026
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