Is it permissible to hire people to stand in line in front of a commercial shop to make it appear crowded to people and thereby increase sales, given that there is no deception regarding the merchandise or its price?
It is not permissible to deceive people by misleading them and creating a crowd of customers at a certain place, because it involves lying and cheating, as the Prophet, peace and blessings be upon him, said: "Whoever cheats us is not of us," and he also said: "The one who pretends to have been given what he has not been given is like one who wears two garments of falsehood."
Summarized from the full answer at Ftawy · reviewed Sep 2, 2026
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