Is it permissible to work on preparing a paper advertisement for women's perfume?
The basic principle regarding working in advertising is permissibility, unless it involves promoting something forbidden, or deception and falsehood, or if the promotion itself is for something forbidden. If the advertisement is free from these prohibitions, then there is no harm in it or in earning from it. This includes promoting the aforementioned perfume, provided the advertisement does not include শরعي violations, such as displaying pictures of immodestly adorned women; otherwise, it is not permissible.
Summarized from the full answer at Ftawy · reviewed Sep 2, 2026
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