Is it permissible to upload a da'wah (Islamic proselytizing) clip to the internet with a misleading title and image that suggest it is pornographic, in order to attract viewers and benefit from advertisements, knowing that the content of the clip is da'wah?
Source: FtawySummary from Ftawy's records · added here Sep 2, 2026
A good end (promoting sermons and admonitions) does not justify an evil means (writing "pornographic film" and using a deceptive image), as both the end and the means must be lawful. This trick may repel beneficiaries from good content, and its harm is greater than its benefit, and it involves lying and spreading evil. Therefore, it is not permissible to use this method.
Summary from Ftawy's records · added here
Reviewed by El Fatwa's sharia committee.
Read the full answer on Ftawyhttps://ftawy.com/en/questions/164762
Where this answer came from
- Source platform
- Ftawy
- Original fatwa ID
- 164762
- Added here
- . This is when the answer was added to El Fatwa, not the fatwa's date.
- Text
- Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
- Read the full ruling
- Read the full answer on Ftawy