Is it permissible to use the "TikTok" application and put a "trending" song on a video for halal products for the purpose of marketing and increasing sales? And does the money generated from that become unlawful?
Source: FtawySummary from Ftawy's records · added here Sep 2, 2026
It is permissible to advertise products, as long as the advertisement does not contain anything forbidden. It is not permissible to include forbidden songs in advertisements to attract viewers and customers, even if this does not lead to thecribing the money earned from selling halal products; because advertising through such means is impermissible. What a Muslim acquires through permissible means is better for him, more beneficial, and more blessed.
Summary from Ftawy's records · added here
Reviewed by El Fatwa's sharia committee.
Read the full answer on Ftawyhttps://ftawy.com/en/questions/189658
Where this answer came from
- Source platform
- Ftawy
- Original fatwa ID
- 189658
- Added here
- . This is when the answer was added to El Fatwa, not the fatwa's date.
- Text
- Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
- Read the full ruling
- Read the full answer on Ftawy