Is it impermissible to work in marketing halal products through advertisements that are free of women's images, but which might redirect the visitor to a foreign website where images of unveiled women are present? And is it impermissible to promote clothing such as short dresses and high-heeled shoes?
Source: FtawySummary from Ftawy's records · added here Sep 2, 2026
Advertising is permissible if it is free from unlawful elements in its means and purpose; otherwise, it is not. As for an advertisement that directs a visitor to a shopping website that might contain images of unveiled women, it appears that this is not unlawful as long as the commercial website being linked to is not specialized in publishing unlawful content, and unlawful content does not predominantly characterize its material. As for promoting short clothes and high heels, its ruling is a derivative of the ruling on selling them.
Summary from Ftawy's records · added here
Reviewed by El Fatwa's sharia committee.
Read the full answer on Ftawyhttps://ftawy.com/en/questions/153547
Where this answer came from
- Source platform
- Ftawy
- Original fatwa ID
- 153547
- Added here
- . This is when the answer was added to El Fatwa, not the fatwa's date.
- Text
- Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
- Read the full ruling
- Read the full answer on Ftawy