What is the ruling on using a video of a veiled woman, with a promotional voiceover for a permissible product, without giving the impression that she is the owner of the product, for advertising purposes?
Fabricating stories to promote products is a forbidden lie and deception, due to the Prophet's (peace be upon him) saying: «Beware of lying, for lying leads to immorality, and immorality leads to the Hellfire», and his saying: «He who deceives us is not of us.»
Similarly, it is not permissible to use a video clip or image of a person for marketing without their permission.
However, a woman appearing in full hijab without softness in speech in an advertisement free from শরعي prohibitions is not forbidden, though avoiding it is safer to prevent temptation.
Summarized from the full answer at Ftawy · reviewed Sep 2, 2026
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