What is the ruling on using a video of a veiled woman, with a promotional voiceover for a permissible product, without giving the impression that she is the owner of the product, for advertising purposes?
Source: FtawySummary from Ftawy's records · added here Sep 2, 2026
Fabricating stories to promote products is a forbidden lie and deception, due to the Prophet's (peace be upon him) saying: «Beware of lying, for lying leads to immorality, and immorality leads to the Hellfire», and his saying: «He who deceives us is not of us.»
Similarly, it is not permissible to use a video clip or image of a person for marketing without their permission.
However, a woman appearing in full without softness in speech in an advertisement free from শরعي prohibitions is not forbidden, though avoiding it is safer to prevent temptation.
Summary from Ftawy's records · added here
Reviewed by El Fatwa's sharia committee.
Read the full answer on Ftawyhttps://ftawy.com/en/questions/195314
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- Ftawy
- Original fatwa ID
- 195314
- Added here
- . This is when the answer was added to El Fatwa, not the fatwa's date.
- Text
- Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
- Read the full ruling
- Read the full answer on Ftawy