What is the ruling on paying money for a famous brand like KFC?
Source: FtawySummarized from the full answer at Ftawy · imported Sep 2, 2026
It is permissible to sell a brand or a trade name, because it is an intangible right that has value. The resolution of the Islamic Fiqh Academy No. 43 (5/5) stipulates that a trade name and a trademark are private rights of their owners and have a recognized financial value Islamically. It is permissible to dispose of them and transfer them for financial compensation, provided that there is no (uncertainty), tadlis (deception), or cheating.
Summarized from the full answer at Ftawy · imported
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