What is the ruling on promoting products or services whose companies display images of immodest or unveiled women, and is the promoter of these products or services considered sinful?
The criterion for the permissibility of publishing advertisements and earning from them is that the advertisement must be free from anything that is prohibited—such as alcohol, gambling, and usury—or objectionable—such as nude images. As for the presence of immodestly dressed women in the websites that the product is found on after clicking the advertisement, this does not prevent promotion; because the responsibility for avoiding that falls on the one who enters the site, and the widespread affliction of such images has become common. What has become a widespread affliction, and is difficult to guard against, contains a concession; according to the legal maxim: "When a matter becomes difficult, it expands," and "Hardship brings ease."
Summary from Ftawy's records · added here
Reviewed by El Fatwa's sharia committee.
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- Original fatwa ID
- 165879
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- Text
- Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
- Read the full ruling
- Read the full answer on Ftawy