Is it permissible to deal with immodestly dressed influencers in marketing halal products with the aim of reaching their audience and convincing them to buy?
Source: FtawySummarized from the full answer at Ftawy · imported Sep 2, 2026
"Displaying one's adornments (tabarruj) is a major sin, and helping to spread it among people is considered assisting in wrongdoing. Therefore, it is not permissible to use women who display their adornments for marketing if they will appear in the advertisement, due to the propagation of wrongdoing inherent in that. There are many permissible marketing methods that suffice and preclude the need for what is forbidden."
Summarized from the full answer at Ftawy · imported
Read the full answer on Ftawyhttps://ftawy.com/en/questions/184560
- Source platform
- Ftawy
- Original fatwa ID
- 184560
- Imported
- Translation status
- Source text, unreviewed
- Read the full ruling
- Read the full answer on Ftawy