Is it permissible or forbidden to continue working for an e-marketing company that involves publishing fictitious opinions and creating unreal electronic accounts?
Publishing fake, untrue comments is considered forgery, deception, and fraud, and it is religiously forbidden. It may even be considered a major sin by some scholars. This is supported by evidence, including Allah Almighty’s saying: {But evil plotting encompasses none but its own people}, and the Messenger of Allah, peace and blessings be upon him, said: "Whoever cheats us is not of us, and scheming and deception are in the Fire." Therefore, it is not permissible to continue with this action; for whoever abandons something for the sake of Allah, seeking His countenance, Allah will compensate him with something better.
Summarized from the full answer at Ftawy · reviewed Sep 2, 2026
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