Is money earned from selling a product, using images of immodestly dressed women for its promotion—whether you are an agent or a marketer—considered unlawful money?
Source: FtawySummary from Ftawy's records · added here Sep 2, 2026
Our ruling on the معاملة (transaction) being valid and the profit being lawful does not diminish the ruling on the sinfulness of the act. A Muslim should avoid sinful deeds. Promoting permissible products is permissible, and earning from it is likewise permissible, provided that the promotion is free from Islamic prohibitions, such as images of unveiled women; otherwise, the doer is sinful. The issue of عموم البلوى (widespread affliction/common predicament) does not apply here.
Summary from Ftawy's records · added here
Reviewed by El Fatwa's sharia committee.
Read the full answer on Ftawyhttps://ftawy.com/en/questions/185250
Where this answer came from
- Source platform
- Ftawy
- Original fatwa ID
- 185250
- Added here
- . This is when the answer was added to El Fatwa, not the fatwa's date.
- Text
- Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
- Read the full ruling
- Read the full answer on Ftawy