Is money earned from ranking high in search results through backlinks from other websites owned by the same person, in violation of search engine policies, permissible or forbidden?
Source: FtawySummary from Ftawy's records · added here Sep 2, 2026
There is no objection to placing a link for a permissible product on your website and earning from it. However, creating other websites to link to your original site and top search results is impermissible due to the deception, fraud, and misrepresentation involved. This falls under the ahadith that prohibit deceit, cunning, and trickery, and it also violates Google's policy. Therefore, you must refrain from this action, for "sustenance is apportioned."
Summary from Ftawy's records · added here
Reviewed by El Fatwa's sharia committee.
Read the full answer on Ftawyhttps://ftawy.com/en/questions/171607
Where this answer came from
- Source platform
- Ftawy
- Original fatwa ID
- 171607
- Added here
- . This is when the answer was added to El Fatwa, not the fatwa's date.
- Text
- Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
- Read the full ruling
- Read the full answer on Ftawy