Is money earned through affiliate marketing permissible or impermissible, knowing that I create backlinks for myself, which violates Google's policies, in order to rank my site higher in search results and attract visitors?
Source: FtawySummary from Ftawy's records · added here Sep 2, 2026
You are not permitted to use deceptive tactics by creating websites that point to your money-making site, because this violates Google's policy and is considered cheating and being "saturated with what one has not been given." This falls under the : "One who is saturated with what he has not been given is like one who wears two garments of falsehood." As for what you have earned from marketing and directing customers, there is no harm in it, provided that what you directed them to is permissible. You must cease the aforementioned deceptive practices, for a believer has a monitor within himself.
Summary from Ftawy's records · added here
Reviewed by El Fatwa's sharia committee.
Read the full answer on Ftawyhttps://ftawy.com/en/questions/170943
Where this answer came from
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- Ftawy
- Original fatwa ID
- 170943
- Added here
- . This is when the answer was added to El Fatwa, not the fatwa's date.
- Text
- Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
- Read the full ruling
- Read the full answer on Ftawy