What is the ruling on voting for the most beautiful man or woman, which is widespread on social media?

This action is impermissible and indicates a weakness in faith and a waste of time, as it requires looking, scrutinizing, and comparing, while a Muslim is commanded to lower their gaze. The same applies to a woman looking at men. A Muslim must utilize social media for acts of obedience and for inviting to Allah, as that is a way of showing gratitude for blessings.