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The question

Is it permissible to designate prizes and gifts for customers based on the value of their purchases, or must prizes be random and placed inside products, given that this aims to encourage sales and does not affect the product's price?

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Source: FtawySummary from Ftawy's records · added here Sep 2, 20261 min readAlso available in العربية
The answer

There appears to be nothing preventing the two aforementioned scenarios, as long as the buyer obtains the commodity at the same price it would be sold for without this prize, thus eliminating the suspicion of gambling () in that case.

Summary from Ftawy's records · added here

Reviewed by El Fatwa's sharia committee.

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Where this answer came from
Source platform
Ftawy
Original fatwa ID
47081
Added here
. This is when the answer was added to El Fatwa, not the fatwa's date.
Text
Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
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Read the full answer on Ftawy