Is it permissible to designate prizes and gifts for customers based on the value of their purchases, or must prizes be random and placed inside products, given that this aims to encourage sales and does not affect the product's price?
There appears to be nothing preventing the two aforementioned scenarios, as long as the buyer obtains the commodity at the same price it would be sold for without this prize, thus eliminating the suspicion of gambling (maysir) in that case.
Summarized from the full answer at Ftawy · reviewed Sep 2, 2026
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