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The question

What is the ruling on motivational sales techniques in e-commerce, such as: displaying inaccurate customer reviews, offering a limited-time discount, or giving the impression of scarce availability? And what is the ruling on transferring product reviews from another website while disclosing their source?

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Source: FtawySummary from Ftawy's records · added here Sep 2, 20261 min readAlso available in العربية
The answer

It is not permissible to promote goods through deception, fraud, and lies, for the Prophet, peace and blessings be upon him, said: "Whoever deceives us is not of us," and he said: "The two parties to a transaction have the option as long as they have not parted. If they are truthful and clarify, they will be blessed in their transaction. If they lie and conceal, the blessing of their transaction will be erased." The jurists have agreed on the prohibition of deception. As for transferring buyers' comments about the product from another website, while clarifying that they are transferred, there is no harm in it as long as it is not known that they are incorrect.

Summary from Ftawy's records · added here

Reviewed by El Fatwa's sharia committee.

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Where this answer came from
Source platform
Ftawy
Original fatwa ID
184829
Added here
. This is when the answer was added to El Fatwa, not the fatwa's date.
Text
Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
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Read the full answer on Ftawy