Is it permissible to use a Western alias for online marketing purposes while retaining one's Islamic name? Is it permissible to put a personal picture on a website to increase trust and sales? And is it permissible to use works that have been published in an unerasable format?
It is recommended to supplicate and entreat Allah for the repayment of debts and the relief of worries, while also taking the necessary means. Specific supplications for this purpose have been narrated in the Sunnah. There is no objection to using foreign pseudonyms for marketing and advertising, provided that it is not claimed that the name is real, and names specific to Christians are avoided. However, if changing the pseudonym is difficult, there is no objection to keeping it. Sheikh Al-Fawzan permitted the use of pseudonyms in educational discussions, and there is no objection to using a personal photo to instill confidence in customers, due to need.
Summarized from the full answer at Ftawy · reviewed Sep 2, 2026
Read the full answer on Ftawyhttps://ftawy.com/en/questions/27143