How do we distinguish between showing off (riya') and the love of praise and distinction? Is the love of self-promotion and excellence permissible or forbidden? How can a Muslim make his deeds purely for the sake of Allah? Is a person rewarded for deeds whose benefit is limited to himself?

The Prophet, peace and blessings be upon him, used to seek refuge from helplessness, and he said: "Be keen on what benefits you, seek help from Allah, and do not be helpless."

A person's love for praise for good qualities is permissible if these qualities are inherent, common, or acts of worship performed sincerely. However, performing an act of worship seeking people's praise is blameworthy ostentation (riya').

There is no harm in loving to excel over others, as long as it does not lead to arrogance or conceit. Allah has encouraged competition in good deeds.

Reward for worldly actions can be attained by those who intend to seek reward from Allah for them, such as one who strives for a widow and a needy person, or one who strives for his young children or his elderly parents, or one who keeps himself chaste. As for one who strives for ostentation and boasting, he is on the path of Satan.