What is the ruling on taking money in exchange for appearing in a television commercial?
Source: FtawySummary from Ftawy's records · added here Sep 2, 2026
The ruling on advertising and publicity follows the ruling on what is being advertised and the means of advertising. If what is being advertised is permissible according to Islamic law and the means of advertising are permissible, then the advertising is lawful and its earnings are . However, if what is being advertised is not permissible, then the advertising is forbidden and its earnings are ill-gotten gain. This is subject to the rule "The means have the rulings of their objectives," which is derived from the "Indeed, actions are by intentions."
Summary from Ftawy's records · added here
Reviewed by El Fatwa's sharia committee.
Read the full answer on Ftawyhttps://ftawy.com/en/questions/39200
Where this answer came from
- Source platform
- Ftawy
- Original fatwa ID
- 39200
- Added here
- . This is when the answer was added to El Fatwa, not the fatwa's date.
- Text
- Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
- Read the full ruling
- Read the full answer on Ftawy