What is the ruling on commercial advertising for goods and shops in the media in Islamic Sharia?
Source: FtawySummary from Ftawy's records · added here Sep 2, 2026
Advertising and publicity in media include many transgressions that must be avoided, such as misrepresentation in describing goods, promoting forbidden things like revealing clothes and unlawful foods, and using unveiled women as an attraction. If the advertising is free from these unlawful elements, then there is no objection to working in it or assisting with it, in accordance with the Almighty's saying: "And cooperate in righteousness and piety, but do not cooperate in sin and aggression" (Al-Ma'idah: 2).
Summary from Ftawy's records · added here
Reviewed by El Fatwa's sharia committee.
Read the full answer on Ftawyhttps://ftawy.com/en/questions/65230
Where this answer came from
- Source platform
- Ftawy
- Original fatwa ID
- 65230
- Added here
- . This is when the answer was added to El Fatwa, not the fatwa's date.
- Text
- Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
- Read the full ruling
- Read the full answer on Ftawy