What is the ruling on: 1. Participating in a competition on Instagram in exchange for advertising the competition owner's account? 2. Merchants gifting their products to famous Instagram accounts with the intention of advertising them by posting a picture of the gift and tagging the merchant's account?
Source: FtawySummary from Ftawy's records · added here Sep 2, 2026
It is permissible to advertise the page of the competition owner if it does not contain anything forbidden by , whether for free or for a fee, or for the purpose of participating in the competition, as long as the questioner does not pay money to participate. It is permissible for the questioner to advertise her goods on someone else's page, provided that the goods are permissible, and it is permissible for her to pay money for the advertisement as a gift or a donation.
Summary from Ftawy's records · added here
Reviewed by El Fatwa's sharia committee.
Read the full answer on Ftawyhttps://ftawy.com/en/questions/153229
Where this answer came from
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- Ftawy
- Original fatwa ID
- 153229
- Added here
- . This is when the answer was added to El Fatwa, not the fatwa's date.
- Text
- Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
- Read the full ruling
- Read the full answer on Ftawy