Does using toothpaste labeled "Complete" (Is your toothpaste this complete?) or "Total" (The Comprehensive) fall under the category of polytheism, given that perfection belongs to Allah alone?
Using the aforementioned pastes does not constitute polytheism (), because it is religiously permissible to ascribe some divine attributes to creatures, as long as these attributes are not exclusive to Allah, such as "the Creator" and "the God." For example, the attribute "Al-Kareem" (the Generous) has been applied to sustenance, kingship, speech, books, plants, and the Messenger. Similarly, the attribute "Al-Malik" (the King) has been applied to some kings, such as the King of Egypt during the time of Yusuf (Joseph), peace be upon him. What is prohibited is that which is exclusive to Allah, such as "King of Kings," as the Prophet, peace and blessings be upon him, said: "Indeed, the most odious name to Allah is a man who calls himself Malik al-Amlak (King of Kings)."
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