1. What is the ruling on referring visitors to a website that displays images of women in underwear to promote weight loss products, knowing that the marketer does not use these images? 2. Is it permissible to market a product that contains forbidden elements, such as a cookbook that includes recipes using alcohol, knowing that the product owners are not Muslims and the marketer cannot compel them to change the content of their products? 3. Is it permissible to display a picture of a shirtless man, with his navel visible, for the purpose of showcasing bodybuilding? 4. What is the ruling on earning profit from Cost Per Click (CPC) advertisements that may display images of women or forbidden things, and will the marketer be held accountable for these advertisements that he cannot constantly monitor?
It is permissible to promote products and programs online and advertise them, provided that what is promoted is Islamically permissible. However, advertising websites that contain images of women in underwear or cookbooks with recipes for using alcohol in cooking is forbidden, as it constitutes cooperation in sin. There is no harm in displaying images of men without 'awrah, and the navel is not part of a man's 'awrah.
Summarized from the full answer at Ftawy · reviewed Sep 2, 2026
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