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Is it permissible for a woman to work as an advertising model without hijab, or with a fashionable hijab while displaying her adornments to attract men and receive praise for her beauty?

1 min readAlso available in العربية

It is not permissible for a Muslim woman to work as an advertising model, whether she is adorned or wearing a non-genuine hijab that reveals her adornments. This is because the obligation of hijab and the prohibition of displaying adornments in front of non-mahram men are firmly established in Islamic law. A Muslim woman elevates herself above being a means to promote goods through her beauty.

Summarized from the full answer at Ftawy · reviewed Sep 2, 2026

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