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What is the ruling on using Qur’anic verses and Prophetic hadiths in advertising for commercial goods and products?

1 min readAlso available in العربية

The ruling on matters is dependent on their intentions. Therefore, if the goods are permissible to sell, and their owner adheres to the Islamic methodology, and uses Quranic verses and Prophetic hadiths to promote them, such as using the verse from Surah An-Nahl about honey and dates, the hadith about the black seed, and the hadith about truffles, then there is no harm in that, as long as it is not intended for an evil purpose.

Summarized from the full answer at Ftawy · reviewed Sep 2, 2026

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