What is the ruling on using Qur’anic verses and Prophetic hadiths in advertising for commercial goods and products?
Source: FtawySummary from Ftawy's records · added here Sep 2, 2026
The ruling on matters is dependent on their intentions. Therefore, if the goods are permissible to sell, and their owner adheres to the Islamic methodology, and uses Quranic verses and Prophetic hadiths to promote them, such as using the verse from An-Nahl about honey and dates, the about the black seed, and the hadith about truffles, then there is no harm in that, as long as it is not intended for an evil purpose.
Summary from Ftawy's records · added here
Reviewed by El Fatwa's sharia committee.
Read the full answer on Ftawyhttps://ftawy.com/en/questions/50913
Where this answer came from
- Source platform
- Ftawy
- Original fatwa ID
- 50913
- Added here
- . This is when the answer was added to El Fatwa, not the fatwa's date.
- Text
- Summary from Ftawy's records, reviewed by El Fatwa's sharia committee.
- Read the full ruling
- Read the full answer on Ftawy