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What is the ruling of Islamic law on taking a commission for advertising a product, knowing that this commission does not increase the price of the product and the company's aim is to increase sales?

1 min readAlso available in العربية

The commission specified by the company is permissible, even if there is some ambiguity in it, because it falls under the category of a fixed remuneration (Ja'l), in which ambiguity does not cause harm if it does not prevent delivery, according to some jurists. However, one must beware of promoting a product falsely to obtain a larger percentage, in order to avoid prohibited deception.

Summarized from the full answer at Ftawy · reviewed Sep 2, 2026

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