What is the ruling on selling makeup and perfumes to non-Muslim women in a foreign country?
The ruling on selling makeup and perfumes is derived from the intention. It is permissible to sell them to someone who does not intend to use them for tabarruj (display of adornment), and forbidden to sell them to someone who does intend to use them for it. For one who is unaware of the intention, the prevailing custom in her environment is considered. If tabarruj is prevalent, then prohibition is favored; otherwise, permissibility. For means take the ruling of their ends, and whatever leads to the forbidden is forbidden. Scholars have explicitly stated the prohibition of selling grapes to someone who will turn them into wine, because it is aiding in sin. Accordingly, it is forbidden to sell makeup and perfumes to non-Muslim women in foreign countries because they engage in tabarruj.
Summarized from the full answer at Ftawy · reviewed Sep 2, 2026
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